a statehouse rally: still effective, still relavent.

Sometimes a textbook case of public relations serves as a reminder of why it's textbook. From IndyStar.com:

Charter school advocates rally at Statehouse
By Richard Gootee

Indiana Public Charter School President Russ Simnick told about 500 students and supporters today that charter schools are beginning to gain more support despite a proposal alive in the General Assembly that places a moratorium on establishing new ones.

"Anytime you get an elected official, or anyone, to a charter school they are very impressed. Obviously, they're very busy so we're bringing charter schools to the Statehouse," said Simnick during the first Charter Schools Statehouse Day.
Read more.

VERDICT: GOOD PR
In the interest of full disclosure, Russ is a friend of mine. But I'm not a rubber-stamp pal when it comes to PR issues. I also happen to believe in the cause for charter schools.

A rally at the Statehouse may be a simple idea to some, but never underestimate the value of keeping your message and your tactics simple. We live in a culture that places too high a premium on the next cool gadget and, as a result, our messages get muddled.

In this case, you know exactly what the message is. Nice work, Russ.