I'm not sure the Natasha Richardson story has an overt PR angle. I'm not even sure it needs one. But there's something oddly comforting in the manner in which Liam Neeson and family handled themselves publicly through this very wrenching and private tragedy.
Being a celebrity certainly has its perks. And most outsiders find the glare of the public eye to be fascinating. Many celebrities, of course, would argue otherwise. That's why I'm so completely taken with Mr. Neeson's ability to walk the tightrope of grace in the spotlight while grieving over the death of his wife.
The cameras weren't shy about getting in his space, but Neeson never lashed out. He never turned his anger on them. And really, who could blame him if he did? Instead, he was polite and would acknowledge them; as though he felt a sense of public duty to the papparazzi.
If there's a lesson to be learned here, it's to never forget your social graces; even if those around you have none. It is unimaginable for you and I simultaneously grieve, plan a funeral and make public appearances to acknowledge the public sympathy you're receiving.
Mr. Neeson and his family have my condolences and respect for staying calm in the eye of a very sad storm.
Marketing Blog
2 years ago
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