I never thought I'd be writing about my former employer on this page, but this is an example of placing principle ahead of money; a concept that is surprisingly gaining value, given the current state of our economy.
From IndyStar.com:
PR firm drops casino over Timberlake incident
The company handling public relations for Indiana Live Casino terminated its contract with the casino today at noon because officials refused to provide information it requested regarding a Justin Timberlake no-show at the casino’s opening Friday night.
“We weren’t getting any information from them. We’ve asked for additional information from the casino and they have declined,” said Barbara Coles of Coles Marketing Communications. “When we don’t get information we can’t do our job, which is to provide that to the media.” Read more.
Verdict: Good PR for Coles Marketing. BAD PR for Indiana Live Casino
Look, there are times when "bad" PR is good PR, but Indiana Live Casino makes its money on getting people to believe they can win money there (while being entertained, of course). So when your biggest draw on opening weekend is a no show, you run the risk of hoodwinking the very people you whose business you want again and again.
I don't think the damage to Indiana Live Casino or Coles Marketing is permanent. But Coles took steps to repair any damage to its image. Hopefully Indiana Live Casino will follow suit.
Marketing Blog
2 years ago
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