you love him, you hate him, but you can't get enough of him.

You already know I'm no fan of Rush Limbaugh. I don't hate the guy. I simply do not prefer to listen to his radio show. But I can't help but laud him for making a career doing something we all wish we could do: make millions off the sound of our own voices.

In the crowded world of conservative talk radio—a world largely created by the likes of Limbaugh himself—it's easy to become stale and irrelevant. So I give major props to Rush Limbaugh for his self-PR master stroke two weeks ago in his keynote speech before the Conservative Political Action Committee.

VERDICT: BRILLIANT PR
Who else can speak and simultaneously have all of AM radio slobbering over him, Keith Olbermann going apoplectic, get written about on virtually every news and political blog, and even get discussed on mainstream shows like The Late Show with David Letterman?

Limbaugh, to me, is in the same class of radio personalities like Howard Stern. That's neither good nor bad. It is what it is. But let's be real here for a moment: Rush Limbaugh is an entertainer who needs attention to drive up his audience. The more he talks and the more you talk about him, the more powerful he gets.

And his supporters as well as his detractors are still buzzing over his speech. You can't even begin to calculate in dollars and cents the PR value...or the economic impact of Rush Limbaugh. At least for now, he's making people money, especially himself.