exacttarget stays private.

This isn't exactly a PR story, but it's an important one to me. From the Indianapolis Star:

ExactTarget passes on IPO, stays private
By Erika D. Smith

More than a year after filing to raise $86 million in an initial public offering, Indianapolis-based ExactTarget has changed its mind.

Instead, the e-mail marketing services firm will stay private. It will use $70 million in venture capital that it says it secured today from three firms.

“In today’s environment, this is a much better path than an IPO,” said Scott Dorsey, co-founder and CEO of ExactTarget.

The money will help the tech company expand both here and abroad.

Within the next month, the company will announce details of its first international office. Dorsey indicated it will be in Europe. Read more.

During my last stint in Indianapolis, I worked for a company that used ExactTarget software and loved it. Over time, I've had the opportunity to learn more about the company and its people and really admire and respect them, from the top down.

I admit I'm not sure what this means over the long run (staying private rather than going public), but I do remember I was excited for ExactTarget when they announced they were going public. As the market tanked, I wondered if that would hurt them. Clearly, people smarter than me had those very conversations and thought it best to stay private.

Public or private, this is a company I someday would love to work for.