I found this article at NPR.org:
University Uses 'Social Norming' To Curb Drinking
by Brenda Wilson
At colleges across the United States, the number of alcohol-related deaths is on the rise. But at the University of Virginia in Charlottesville, no student has died from intoxication or an accident linked to drinking since 1998.
What's UVA's secret? It's called "social norming," and relies on peer counseling, social events and solid information to challenge misperceptions students have about drinking.
Robert Waynefield, now a UVA graduate student, says that when he first arrived on campus at age 18, he figured he had to drink if he wanted to fit in, even though the legal drinking age is 21.
Read more.
Verdict: GOOD PR
Whether this concept originated in a student affairs office, communications office or an RA's office doesn't matter. It's a smart, proactive move on the part of the university. The good PR is not the fact that NPR did a story on it. The good PR is the fact that UVA is doing it and results show it's successful.
Marketing Blog
2 years ago
4 comments:
Making money on the internet is easy in the undercover world of [URL=http://www.www.blackhatmoneymaker.com]blackhat forums[/URL], Don’t feel silly if you have no clue about blackhat marketing. Blackhat marketing uses alternative or not-so-known ways to build an income online.
[url=http://hairtyson.com]Phen375 375[/url] are tablets that help trim body weight. The same of these tabs has to be captivated with water, around 20 minutes before a collation, twice a day.
top [url=http://www.c-online-casino.co.uk/]c-online-casino.co.uk[/url] brake the latest [url=http://www.casinolasvegass.com/]casino online[/url] free no store hand-out at the foremost [url=http://www.baywatchcasino.com/]casino
[/url].
[url=http://garciniacambogiaselectz.weebly.com]
garcinia cambogia extract[/url] is the rout adipose blazing wrest available in superstore now a days. Let slip upto 10 kg in 1 month. garcinia cambogia select
Post a Comment