harrah's is laughlin's h.e.r.o.

Good PR for Harrah's Entertainment, by way of the Mohave Daily News:

Clinic gains $50,000 via Harrah's Foundation

LAUGHLIN - The Harrah's Foundation recently granted $50,000 to the River Cities Community Clinic in support of the facility's program to provide health care to underserved residents in the Tri-state area. The grant will primarily fund expenses incurred from uninsured patients.

In May, the Harrah's Laughlin H.E.R.O. program donated $10,000 to the River Cities Community Clinic adding to its initial donation of $21,000 made in late 2006. These funds were earmarked to assist the clinic with its daily operating expenses.
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Why is this good PR? It lets the world know what Harrah's is doing in the community. The donation was a good move for the company and better for the Laughlin community.